To market international sports events and raise the publicity of sports cities, this year (2021) the Sports Administration, Ministry of Education will hold the 2021 International Sports Events Demo Show. Sports events organizers (undertakers) from Taiwan and overseas and related international organizations are invited to take part to achieve the objective of international exchange and alignment. Through the online vote, the public will choose their favorite sports events and raise the event publicity. It is also hoped that people’s attention will be attracted to international sports events during the pandemic period.
This year, college students are eligible to take part for the first time; the 2021 International Sports Demo Show-College Group is being held. The creativity and imagination of students will produce new marketing proposals for sports events, giving them unique charm and value as well as creating new opportunities for marketing together.